Promotional products have been a staple in marketing strategies for decades, but their impact goes far beyond what many might expect. From increasing brand awareness to fostering customer loyalty, these tangible items pack a powerful punch. Here are 10 surprising statistics that highlight just how effective promotional products can be:
1. 83% of Consumers Keep Promotional Products for Over a Year
One of the most impressive aspects of promotional products is their longevity. A staggering 83% of people who receive them keep them for more than a year, providing prolonged exposure to your brand.
2. 89% of Consumers Can Recall the Advertiser on a Promotional Product They Received in the Last Two Years
Promotional products are memorable. Nearly 9 out of 10 people remember the brand that gave them a promotional item, even after two years. This lasting recall significantly boosts brand awareness.
3. 79% of People Are More Likely to Do Business with a Brand After Receiving a Promotional Product
Promotional products aren’t just about visibility; they’re about driving action. Nearly 8 out of 10 people say they’re more likely to make a purchase from a company after receiving a branded item.
4. 53% of Consumers Use a Promotional Product at Least Once a Week
These items aren’t just kept—they’re used regularly. More than half of consumers use a promotional product, like a pen, mug, or USB drive, at least once a week, keeping your brand top of mind.
5. 90% of People Who Receive a Promotional Product Will Remember the Brand
Promotional items leave a lasting impression, with 90% of recipients recalling the brand associated with the item. This reinforces brand identity and creates a positive association.
6. 74% of People Have at Least One Promotional Product in Their Workspace
Offices are prime real estate for promotional items. Nearly three-quarters of people have a branded product in their workspace, offering daily brand exposure in a professional setting.
7. The Average Cost Per Impression for a Promotional Product is Less Than $0.01
Promotional products are not just effective; they’re also cost-efficient. The cost per impression (CPI) of a promotional product is remarkably low, making it one of the most economical marketing strategies.
8. 57% of People Who Received a Promotional Product Reported Feeling More Positive About the Brand
Promotional items aren’t just functional; they also enhance brand perception. More than half of recipients feel more positively about a brand after receiving a branded gift.
9. Bags Generate More Impressions Than Any Other Promotional Product
Among all promotional items, bags are the most impactful. They generate more impressions than any other type of product, making them a powerful tool for brand exposure.
10. 63% of Consumers Pass Along a Promotional Product When They Are Done Using It
Promotional products often have a life beyond their original recipient. Nearly two-thirds of consumers will pass along a promotional item they no longer use, extending the reach of your brand.
In conclusion, these statistics demonstrate the enduring power of promotional products in building brand awareness, fostering positive associations, and driving consumer behavior. By incorporating these items into your marketing strategy, you can achieve long-lasting and cost-effective results. At Cubiqprint, we are committed to delivering exceptional branded promotional products that will put your Brand on the map!
